2020 … what a year … were we too arrogant calling it 2020 vision?
Did the Universe ruffle our feathers to humble ourselves?
2020 feels like it’s been going on forever, here we are only a few weeks away from 2021. With countries gradually easing their Covid-19 lockdowns others experiencing second waves, we thought we’d give our top tips for re-emerging from lockdown with a growth mindset.
Most businesses have been affected in one way or another during the last few months. Whether it’s through losing clients, not picking up as many new clients as you would normally, or even having to furlough some staff to stay afloat. Whatever your situation, it’s been a turbulent time, and a lot has changed in the workplace.
Set Your Goals for 2021
The first step is to define where you want to be, and that may well mean disregarding your previous goals and targets. We’re in a different world now, and breaking even may now be your target at first, or recovering some clients who have drifted away during the crisis.
Set new targets and goals that are achievable and realistic based on where your business currently is, so that you’re not trying to reach something unobtainable and getting disheartened as you get moving again.
Scale Up Your Marketing
Focus on your marketing efforts. Too many businesses shut off their marketing and cut costs in that area when times are hard, when actually using good creative marketing will enable you to grow and put yourself in the best possible position. Think about how you can set yourself apart and where your leads are going to come from right now to get you back to growth.
The world is increasingly conscious of businesses that take the right stance and do the right thing. Give small businesses a chance to do services for your company. Share advice to empower others, even if it’s non-financial, your knowledge could help many. Give back where you can so you can give yourself and others a really positive experience in the post-lockdown age.
Don’t give up, continuously think out of the box and push forward to get your business back on track. A new year is upon us.