How to Successfully Build Your Brand

Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?

People don’t do business with companies. They do business with people they like. We have relationships based on trust and mutual connections. There’s just something about a connection with a human being that creates a level of endearment and customer loyalty beyond any relationship a company could ever reach. The strong bonds people have with one another can’t be overestimated.

Large companies have people whose personalities serve to advance their brand’s mission. A leader’s job is to influence peoples thinking and to be inclusive on every level. This can include their customers, vendors, shareholders, stakeholders and partners, even their employees and internal team members.

The digital world gives us an amazing opportunity to create many human interactions and multiply them at scale. While it doesn’t compare to the level of closeness that comes with having coffee in person or getting to know someone face to face, the digital environment does allow for a one-way broadcast that lets people feel like they know you.

What’s a Personal Brand?

A personal brand is a relationship with you, an individual who exists separately from your company. The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.

Discover Your Uniqueness
Start Developing a Personal Brand
Defining Your Message and the Media

The first thing you have to do when it comes to building a personal brand is to define your message. This is probably the biggest thing most individuals struggle with. The next step is defining the media through which you can communicate your personal brand. Then you determine the methods by which you can monetize your personal brand. Having a personal brand doesn’t necessarily mean you have to be an author or launch a product. You don’t need to run or lead an event, or even become a speaker if these things don’t suit you. While all of these things are possible, a personal brand can be as simple as driving awareness to a thing you love or already do every day.

Defining the Problem You Solve

The genesis of a personal brand is being able to answer one simple question with one word: What problem do you solve? A personal brand goes beyond superficial vanity. It’s meant to be your life’s purpose. It’s what you’ve been put on this earth to do. When the problem you’re looking to solve becomes really clear, everything else will line up.

Most people find it challenging to answer simple questions like, “What problem do I solve? What do I want to dedicate the rest of my life to? Why am I here?” There are no right or wrong answers to these questions. They can be hard to define, articulate and turn into a business.

All you have to do is find out what makes you special. What’s your magic? What’s the thing you do that no one else can do?

Find something that the world needs but that also sparks your fire and activates you. Ask yourself what you could talk about all day or what really gets you excited.

Draw From Your Education and Knowledge
Measure Your Experience and Results
What Are the Things People Would Buy From You?
What Business Do You Want to Be In?

Creating a Business Model. Monetizing a Personal Brand.