Whether you’re a solo-entrepreneur, run a business or are an employee, you need to market yourself… and you do not need to spend money to get started.
Focus on getting your name out there and building a presence so that you can get to the next level.
Here are five free ways to market yourself:
One of the best ways to get your name out there and build credibility is to write and share your thoughts publicly. Write a post or article on LinkedIn. Write a Blog. Put yourself out there and start becoming searchable.
2 Get quoted
Being quoted by someone else gets you recognized by a different audience to widen your exposure and impact. To become a go-to person on a particular topic, you must demonstrate your expertise. Journalists, Businesses, Speaker Bureaus find people they want to quote by using the Internet to search topics and identify individuals who are knowledgeable about the subject.
3 Leverage email and newsletters
Communicate via email even sharing newsletters on what you are doing and your successes.
4 Use social media
You can demonstrate your impact on social media, whether it is LinkedIn, Facebook, Twitter, Instagram or other free social platforms. Sharing on social media provides you the opportunity to reach a broader audiences than direct email. It can multiply your exposure exponentially.
5 Speak publicly
When invited to speak, you will receive the theme and topics. Think about your own topics on which you could speak and edit these to incorporate into the theme of the event. You can also record a YouTube video or be a guest expert for a webinar.